Coach Play Siam Square
A locally rooted brand experience bringing Bangkok’s creative energy to life through art, interaction, and storytelling.
Role
Visual Identity · Art Direction · Digital · Motion
Visual Identity · Art Direction · Digital · Motion
A visual language built for Siam Square
Drawing from Bangkok’s creative energy, the identity was designed to feel unmistakably Coach.
Drawing from Bangkok’s creative energy, the identity was designed to feel unmistakably Coach.
Designed for the city
Built to move
Across screens
From screen to hand
